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Toto Wolff Preparing to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to historic achievements in Formula 1

Toto Wolff is engaged in advanced talks to offload part of his ownership stake in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6 billion – a record for a Formula 1 squad – after the McLaren team were valued at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who holds a 33% stake of Mercedes F1, would sell a stake in the region of five percent.

The 53-year-old will remain as team principal and chief executive officer should the deal proceed.

Ownership Structure

Remaining partners in Mercedes F1 are Mercedes and chemicals giant Ineos, who each also own one-third of the company.

A Mercedes spokesperson said: "We will be making no comment on the matter. The governance of the team will remain unchanged, and each shareholder are dedicated to continued achievements of the brand in F1."

Valuation Growth

The deal signifies a substantial rise in value of the Mercedes team after Ineos acquired its stake for £208 million in 2022.

The rise reflects the growth in valuations of Formula 1 outfits in the past few years due to the growing popularity of the sport globally.

This trend was evident with the success of the Formula 1 film starring Brad Pitt, which debuted in summer 2023 and has grossed more than $630 million (£458m) at cinemas worldwide.

It is the actor's top-grossing film and the highest-earning sports movie to date.

Current Performance

The Mercedes team are second in the constructors' championship, behind McLaren, with three Grands Prix left this season.

Mercedes' primary racer George Russell has won 2 of the 21 races so far and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a unprecedented eight straight team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

JM
By

Jonathan Mitchell

A seasoned iGaming analyst with over a decade of experience reviewing online casinos and slot games across the UK market.

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